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Market Analysis
Market Analysis is used to compare alternative options / quotations to
current in force coverage frequently done at renewal. This procedure is
most commonly used within a commercial renewal setting for independent
agents.
To Generate a Marketing Analysis
- Locate the appropriate client using the SEARCH option on the .
- Select SERVICING
on the .
- Select the Market
Analysis option. The market analysis policy selection screen is displayed.
- Place a check mark
in the box to
the left of the appropriate source policy.
Note: The first policy that is selected with a check mark
is the source policy, this is the policy to which any other selected policy
or policies will be compared against.
- Place a check mark next to the policy
or policies to be compared to the source.
- Click Create Analysis in the upper right corner.
- Click OK
when prompted to create a new market analysis or Cancel to abort the operation.
The market analysis details screen will be displayed.
Note: After a market analysis has been created, this screen
is also accessible by selecting MARKETING
from the Client menu, clicking the market
analysis tab and then clicking the Details 
icon.
Market Analysis Toolbar
- Export
- Exports the file to Microsoft® Word or Excel®.
- Add Existing
- Goes to market analysis policy selection screen for selection of an
additional policy or policies for comparison to the source policy.
- Finalize
- Use this option to select a policy that will be written.
Any marketing policies used in the analysis that were not chosen will be sent to marketing history. Current and future policies
will remain as they were. If a current policy is being renewed or rewritten
with a different carrier, the user will need to manually push that policy
to history when necessary.
- The drop-down is used for entering the reason the policy was selected.
The Notes section can be used for any additional information regarding
the market chosen.
- The status of the analysis is changed to finalized. Once this been selected,
the Add Existing option is no longer selectable.
- Save Changes
- Saves the analysis.
- Close
- Closes the market analysis window and displays the market
analysis tab.
Market Analysis Tab